A frequent acquisition strategy example in the business field

Here is a quick guide to knowing the different acquisition possibilities and approaches that business leaders can select from



Amongst the numerous types of acquisition strategies, there are 2 that individuals have a tendency to confuse with each other, maybe as a result of the similar-sounding names. These are known as 'conglomerate' and 'congeneric' acquisitions, which are two really independent strategies. To put it simply, a conglomerate acquisition is when the acquirer and the target company are in completely unassociated sectors or engaged in different activities. There have been lots of successful acquisition examples in business that have included two starkly different companies with no overlapping operations. Normally, the purpose of this strategy is diversification. For example, in a circumstance where one product and services is struggling in the current market, companies that also own a diverse range of other services and products often tend to be far more secure. On the other hand, a congeneric acquisition is when the acquiring firm and the acquired company are part of a similar market and sell to the same kind of consumer but have relatively different service or products. One of the main reasons why companies may choose to do this type of acquisition is to simply increase its line of product, as business individuals like Marc Rowan would likely confirm.

Lots of people think that the acquisition process steps are constantly the same, whatever the firm is. Nonetheless, this is a common misunderstanding because there are actually over 3 types of acquisitions in business, all of which include their own procedures and strategies. As business people like Arvid Trolle would likely confirm, one of the most frequently-seen acquisition strategies is known as a vertical acquisition. Basically, this acquisition is the polar opposite of a horizontal acquisition; it is where one firm acquires another firm that is in an entirely different place on the supply chain. As an example, the acquirer firm might be higher up on the supply chain but decide to acquire a company that is involved in a key part of their business operations. Overall, the beauty of vertical acquisitions is that they can generate brand-new earnings streams for the businesses, in addition to lower costs of production and streamline operations.

Prior to diving right into the ins and outs of acquisition strategies, the initial thing to do is have a solid understanding on what an acquisition actually is. Not to be confused with a merger, an acquisition is when one company purchases either the majority, or all of another firm's shares to gain control of that firm. Generally-speaking, there are about 3 types of acquisitions that are most typical in the business realm, as business people like Robert F. Smith would likely recognize. Among the most frequent types of acquisition strategies in business is referred to as a horizontal acquisition. So, what does this imply? Basically, a horizontal acquisition involves one company acquiring another firm that is in the very same market and is performing at a comparable level. The two companies are primarily part of the very same market and are on an equal playing field, whether that's in production, financing and business, or agriculture etc. Frequently, they could even be considered 'rivals' with one another. Overall, the major benefit of a horizontal acquisition is the increased capacity of increasing a firm's client base and market share, as well as opening-up the possibility to help a business grow its reach into new markets.

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